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Supporting Seasonal Operations for Harry & David

Background

Modernizing a seasonal gift fulfillment operation

Harry & David, a leader in gourmet gifts and holiday assortments, needed to modernize its highly seasonal fulfillment operation.

Existing systems couldn’t support flexible labor management or the rapid setup of temporary (“pop-up”) packing lines, both critical during peak season when 40% of annual business ships in just 10 days.

Solution

Conveyco implemented the New Dawn Warehouse Execution System (WES).

New Dawn provided real-time execution logic for mixed-unit handling, eliminating pack-out bottlenecks and improving throughput.

KEY DELIVERABLES

  • Integrated with conveyor controls, print-and-apply, and exception routing modules
  • Supported both fixed and seasonal operations without new hardware
  • Expanded to multiple sites follow initial success
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