Every distribution operation is unique, even within the same industry. That’s why New Dawn, Conveyco’s Warehouse Execution Software (WES), is designed to identify and address your specific needs.
Unlike traditional WCS systems, New Dawn WES seamlessly integrates people, processes, and automation. Our expertise in processes, controls, and technology ensures we deliver the ideal RightFIT solution—striking the perfect balance between automation and human insight.
Whether you need a fully integrated system to optimize your entire operation or modular tools to target specific tasks, New Dawn WES enhances efficiency where it’s needed most. It’s the smart, flexible solution for today’s warehouses and distribution centers.
New Dawn WES keeps pace with your operation, dynamically tracking stock from bulk storage to forward-picking, allowing real-time adjustments via handheld devices, RF, and voice terminals.
With one integrated solution, you get centralized control of all picking processes (Pick-to-Voice, Pick-to-Light, RF, and hybrid methods).
Whether you’re using ASRS, shuttles, or packaging automation, New Dawn WES connects and coordinates all your systems. By balancing flows and orchestrating equipment, it ensures high-volume throughput while meeting demanding order cycles.
Real-time parcel manifesting—weight, dimensions, labeling, and carrier selection—is fully automated, reducing labor costs and errors.
With real-time dashboards, you’ll always have visibility over operations to make proactive adjustments. Supported 24/7 by a dedicated team, New Dawn WES is a proven, high-performance solution that keeps you moving efficiently—day and night.
Inventory in a distribution center is always on the move—through storage, replenishment, and picking. New Dawn WES enhances your Warehouse Management System (WMS) by dynamically optimizing these processes. Using real-time communication tools like handheld RF devices and voice terminals, it drives directed stock put-away and forward-pick replenishment while tracking quantities at every location.
Real-time inventory visibility and location tracking have become essential for fast-paced operations. New Dawn WES ensures precise control, boosting efficiency and accuracy throughout your facility.
The Order Management Module is a fully integrated engine that simplifies fulfillment from start to finish. From wave and batch planning to picking and packing, New Dawn WES centralizes control, eliminating the need for multiple systems.
Key features include:
Whether orders require discrete, put-to-order, or bulk picking, WES streamlines processes and consolidates them for maximum efficiency.
Originally designed to coordinate automated subsystems, New Dawn WES now drives high-volume fulfillment operations to meet today’s rapid cycle times. It integrates and manages:
New Dawn has created a powerful system emulator that enables our software team to simulate the entire system at speeds far beyond production levels. This allows us to identify and address potential issues, ensuring everything is fully operational and ready to run at peak performance when we go live.
Shipping is the final, critical step in order fulfillment. New Dawn WES delivers end-to-end shipping management, balancing workflows and reducing labor intensity through advanced automation.
Key capabilities include:
Whether using wave-based or waveless operations, New Dawn WES provides the flexibility and control needed to streamline shipping and deliver a superior customer experience.
Ready to elevate your operations with a tailored, fully integrated Warehouse Execution System?
Let New Dawn WES help you streamline processes, increase efficiency, and reduce costs. Our expertise in automation and system integration ensures that your fulfillment operations are always running at peak performance.
Conveyco is a warehouse systems integrator that designs, builds, and integrates material handling and fulfillment systems. We combine automation, software, and engineering to help retail, apparel, and distribution companies improve throughput, accuracy, and operational efficiency.
A warehouse systems integrator designs and connects all components of a fulfillment operation into one cohesive system.
The easiest way to think about it is like a home contractor. A contractor doesn't manufacture the sinks, cabinets, or flooring - they design the layout, coordinate trusted trades, manage the installation, and make sure everything works together.
Conveyco does the same thing for your warehouse. We engineer your system, coordinate trusted equipment partners, and manage the entire project from design to go-live. Where it adds value, we can also bring in New Dawn, our own Warehouse Execution Software (WES), to orchestrate automation and optimize performance in real time. Whatever the solution calls for, we bring experience, standards, and accountability to every project.
A few things set us apart:
We work with a curated network of trusted partners — not just anyone. We built our own WES software, New Dawn, which gives us a level of control and flexibility most integrators simply don't have. Our leadership team has 30+ years of real experience inside live distribution centers. And we stay involved long after go-live — we don't hand off and disappear.
What we don't do: push products you don't need, put sales ahead of your success, or go quiet when we see a problem.
We specialize in retail fulfillment, apparel distribution, footwear, auto parts, food and beverage, e-commerce, omnichannel operations, 3PL warehouses, and consumer goods.
No - we don't manufacture equipment, but we're also not blindly vendor-agnostic.
We work with a network of partners we have vetted through years of live projects. At the same time, we collaborate with customers on vendor selection, evaluate your preferred vendors, and will work with them if they're a good fit. If we believe a vendor isn't the right choice, we'll tell you why. We hold vendors to high standards because your operation depends on it.
We evaluate partners based on proven performance in live facilities, reliability and uptime history, support responsiveness, scalability for growth, and compatibility with New Dawn WES. Just as important, we look for partners who align with how we do business. That means shared values around transparency, accountability, and a commitment to doing right by the customer.
If a vendor has a poor service history, unstable technology, misaligned priorities, or known reliability issues, we will not use them, even if it's the easier path.
New Dawn is Conveyco's proprietary Warehouse Execution Software. It orchestrates automation, prioritizes orders, balances labor, and optimizes throughput in real time. It's proven, stable, and running in multiple live facilities today.
A WMS tracks inventory and orders. A WES controls how work actually gets done in real time. New Dawn sits between your WMS and your automation layer. It decides what work happens next, and coordinates people and machines to make it happen efficiently.
What makes New Dawn different is its ability to track and manage inventory inside the automated system, not just before and after it. While many OEMs claim they can handle this, it is often limited or lacks the level of accuracy and visibility required to truly optimize performance. New Dawn was built to fill that gap, giving you real-time, system-wide visibility and control that most platforms simply cannot match.
Yes, and integration is actually the easiest part of any New Dawn implementation. Because it doesn't require real-time communication, the integration can be fully tested and proven months before your project goes live, giving your team complete confidence before go-live day.
Our rule on every project is simple: we communicate with your WMS exactly the way your WMS specifies, every time. We don't impose our own standards or ask you to adapt your system to ours - we adapt to you.
While we have successfully integrated with a wide range of WMS platforms - including Manhattan (multiple versions), Blue Yonder/JDA, SAP, HighJump, NetSuite, Oracle, Red Prairie, Aptean WMS, Microsoft, and numerous homegrown systems - the list almost doesn't matter. Every integration is different, and we approach each one on its own terms rather than assuming anything carries over from a previous engagement.
New Dawn communicates using whatever protocol your WMS requires, including FTP, API, TCP/IP, Web Services, and direct database access. If your system uses a protocol not on this list, that's not a problem.
The bottom line: You do not need to replace or modify your WMS. New Dawn will work within your existing environment.
We specialize in mid-sized distribution centers, growing operations, expansion and retrofit projects (brownfield), and new greenfield builds. We're the right fit for companies that have outgrown manual processes, need scalable automation, and want a true long-term partner.
Yes. We take a process-first approach before recommending any technology. Our consulting services include operational assessments, data analysis, slotting studies, future-state design, and ROI modeling. If automation isn't the right move, we'll tell you that too.
Yes. We handle project management, installation oversight, system testing, go-live support, and post-launch optimization. We stay until it works.
We offer ongoing performance monitoring, software optimization, continuous improvement, and long-term support. We don't disappear after the system goes live — that's a core part of how we operate.
ConveycoCare Lifecycle Services
Most projects run 6 to 18 months from design to go-live, depending on complexity.
We integrate a wide range of technologies to build the most efficient and cost-effective solution for your operation, including:
AMRs, AGVs & Robotics
Automated Storage & Retrieval (AS/RS)
Shuttle Systems & Storage
Sortation Systems
Pallet Handling
Conveyor Systems
Packaging Automation
View All Technologies
Yes. We support projects across the U.S. and North America.
Both. We design systems, integrate automation, build and maintain our own WES software, and support operations long-term. That combination is rare in this industry, and it's a meaningful advantage for our customers. Because we understand the full system, we can see how software and equipment work together in practice. That lets us recommend the right solution for the actual need—software only, equipment only, or both designed to work together. We focus on what will perform best operationally, not on forcing a single approach.
Clients choose Conveyco because we're honest, experienced, and genuinely invested in your success, not just the sale. We're a U.S.-based company with nearly 50 years in the industry. Our leadership team has spent decades inside real distribution centers, which means the advice you get comes from people who have actually lived the problems you're trying to solve. And because we're privately owned and not beholden to investors or quarterly targets - our focus stays where it belongs - doing right by our customers. We protect you from bad decisions, design practical solutions that fit your operation, and stay engaged long after go-live. That kind of long-term accountability is rare in this industry. In an industry where “good enough” is often the standard, we’re committed to doing more. At Conveyco, it's just how we work.
Why Conveyco?
Start with a conversation. No pressure, no sales pitch. Not ready to chat? We recommend you download our Warehouse Automation Readiness Guide which will help you gather the right information for your automation process to be successful.
Schedule a Consultation | Warehouse Automation Readiness Toolkit
Yes. Real facilities, real results.
